About the Course
This course focuses on learning sales discovery and qualification techniques to pinpoint ideal customers for Data Direct. Learn to communicate the diverse business challenges Data Direct can address and identify key decision-makers involved in purchases. By the end, You will be able to differentiate Data Direct from existing Fullstory products and understand its core features, impact on existing customers, and operational benefits.
Course Categories
Course Instructor
-
Introduction to Data Direct
- Course overview
- Data Direct overview
-
Discovery and qualification
- Introduction
- Understanding the customer challenge
- Why data matters to your customers
- Discovery questions
- More Discovery Questions
- Discovery: going further
- Discovery: signs of opportunity
- Discovery: signs of poor fit
- Discovery exercise
-
Proof of Concepts
- Introduction
- Proof of Concepts (PoCs)
- PoCs: What to expect
- PoCs: What to expect II
-
Use cases and personas
- Introduction
- Use cases: High level
- Use cases: Going deeper
- Use cases: Going deeper II
- Use cases: Going deeper III
- Use cases: Going deeper IV
- Buyer personas: Chief Data Officer (CDO)
- Buyer personas: Chief Product Officer (CPO)
- Buyer personas: Chief Technology Officer (CTO)
-
What is Data Direct and how does it work?
- Introduction
- Demystifying data warehouses
- Demystifying data warehouses II
- What is Data Direct?
- What are the benefits of Data Direct?
- How does Data Direct work?
- How does Data Direct work? II
- Data Direct Architecture
- What does Data Direct look like?
- Data Direct Features: Exclusive to Data Direct
- Data Direct Features: Enterprise + Data Direct
- Data Direct: Bonus features
-
Data Direct, Product Analytics, and Data Destinations
- Introduction
- Data Direct and Product Analytics
- Data Direct and Data Destinations
- Knowledge check: Data Direct
- Quiz milestone 1
-
Course Summary
- Course Summary
- Course feedback
About the Course
This course focuses on learning sales discovery and qualification techniques to pinpoint ideal customers for Data Direct. Learn to communicate the diverse business challenges Data Direct can address and identify key decision-makers involved in purchases. By the end, You will be able to differentiate Data Direct from existing Fullstory products and understand its core features, impact on existing customers, and operational benefits.
-
Introduction to Data Direct
- Course overview
- Data Direct overview
-
Discovery and qualification
- Introduction
- Understanding the customer challenge
- Why data matters to your customers
- Discovery questions
- More Discovery Questions
- Discovery: going further
- Discovery: signs of opportunity
- Discovery: signs of poor fit
- Discovery exercise
-
Proof of Concepts
- Introduction
- Proof of Concepts (PoCs)
- PoCs: What to expect
- PoCs: What to expect II
-
Use cases and personas
- Introduction
- Use cases: High level
- Use cases: Going deeper
- Use cases: Going deeper II
- Use cases: Going deeper III
- Use cases: Going deeper IV
- Buyer personas: Chief Data Officer (CDO)
- Buyer personas: Chief Product Officer (CPO)
- Buyer personas: Chief Technology Officer (CTO)
-
What is Data Direct and how does it work?
- Introduction
- Demystifying data warehouses
- Demystifying data warehouses II
- What is Data Direct?
- What are the benefits of Data Direct?
- How does Data Direct work?
- How does Data Direct work? II
- Data Direct Architecture
- What does Data Direct look like?
- Data Direct Features: Exclusive to Data Direct
- Data Direct Features: Enterprise + Data Direct
- Data Direct: Bonus features
-
Data Direct, Product Analytics, and Data Destinations
- Introduction
- Data Direct and Product Analytics
- Data Direct and Data Destinations
- Knowledge check: Data Direct
- Quiz milestone 1
-
Course Summary
- Course Summary
- Course feedback
